An important point, maybe THE most important point of creating a successful e-business is that everyone within the organization must be on the same page when it comes to the company’s vision, goals and plan of action. The problem is that most corporate heads who think their employees are all on the same page are grossly mistaken. Sure, they know the company’s mission statement, and they may even know the general direction that the company wants to go; but they don’t know squat about what it takes to get there in a technology-driven environment. What does this mean?
In fact, anyone in the organization that is involved with the creation of an e-business solution must first understand the potential implications for the business as a whole, including all of the separate business units. After all, the true purpose of e-business is to disseminate the enterprise’s business intelligence electronically to managers and non-managers in order to create efficiencies and more accurate business decisions through better communications. Marketing, Customer Support, Sales, Promotions, and Product Delivery will all share from the same intelligence structure in a well-balanced e-business system.
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