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e-business, e-marketing, marketing, Internet advertising, seo

Creating an e-business summary

As we have discovered, an e-business truly does touch every department within a company. And a truly integrated e-business has optimized both its human and technology resources.

From forming a strategic business plan that incorporates traditional business practices with e-business solutions, to conducting a risk analysis and disaster recovery plan, ABC has many steps to take before it can be tagged a successful e-business. It must first develop a marketing strategy and ask itself fundamental questions regarding its operational success factors.


ABC must also create a financial plan that looks at past performance as well as future trends. E-business involves reducing operational costs as well as increasing sales. Finally, ABC must work to make its e-business solution work for the customer. The customer must ultimately benefit from the efficiencies that ABC and its business partners will gain from a well-strategized and implemented e-business campaign.

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