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e-business, e-marketing, marketing, Internet advertising, seo

Creating an e-business summary

As we have discovered, an e-business truly does touch every department within a company. And a truly integrated e-business has optimized both its human and technology resources.

From forming a strategic business plan that incorporates traditional business practices with e-business solutions, to conducting a risk analysis and disaster recovery plan, ABC has many steps to take before it can be tagged a successful e-business. It must first develop a marketing strategy and ask itself fundamental questions regarding its operational success factors.


ABC must also create a financial plan that looks at past performance as well as future trends. E-business involves reducing operational costs as well as increasing sales. Finally, ABC must work to make its e-business solution work for the customer. The customer must ultimately benefit from the efficiencies that ABC and its business partners will gain from a well-strategized and implemented e-business campaign.

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e-business, e-marketing, marketing, Internet advertising, seo

Risk analysis and Disaster recovery

Along with the financial plan, ABC should incorporate a thorough legal study and a thorough risk analysis. These aspects cannot be overlooked, as they are the biggest defense an e-business company can have to protect its assets. ABC should first analyze its privacy and service commitment statements. There are important laws and regulations that explain how data is to be collected, stored and shared. ABC should be aware of the many resources available to an organization that explain and keep up-to-date on new laws and regulations.

 

ABC should also conduct a thorough analysis of its infrastructure. During this analysis there should be considerable time devoted to uncovering any weaknesses in either information storage procedures or the processes used to keep the website up and running in the event of a natural disaster. This is also known as a disaster recovery plan. And like any plan there needs to be documentation drawn out that highlights the weaknesses. Then a disaster recovery team can be assembled. There can be several teams for each area of recovery, but each team should have a leader. The team leaders are responsible for determining the problem, the root cause of the problem, finding a resolution to the problem and finally responding to the problem and fixing it. This scenario should be conducted prior to any ‘real’ disaster so that there is documentation available when the time comes.

Copyright | emarketingprofs | All Rights Reserved

Your Company. Your Website. Our Purpose

The blog for e-marketing and e-business professionals

Copyright | emarketingprofs | All Rights Reserved

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