Web Portals
Everyone has an Advertising budget. Some are big and some are small. Internet advertising basically consists of your Website, Pay-Per-Click, Banner Ads or other online ad, and Pay-For-Placement in Web Portals. As we know, Web portals are search engines that specialize in either B2B or B2C and contain lots of companies, in which many are in direct competition with one another. The key thought here is that a Web portal is like a popular highway exit. Most of us choose highway exits that are convenient and have lots of choices for food, gas and maybe lodging. Portals work the same way. People use them because of the shear number of similar advertisers. But what is a good portal for you?
Again, look through your Website tracking stats and see what keywords your visitors are typing in on the search engines. Type these same keywords in to the search engines. Whoever is coming up on top is obviously doing a good job. If you can advertise with them it might be a good bargain. Why? Because lets say you sold lead pipe for the plumbing industry. And let’s say that even after optimizing your site you can’t get on top of the search engine natural rankings. And let’s say that you looked into pay-per-click and it’s $5 per click to be number one on Google for lead pipes with an estimated click total of 2,000 clicks per month. That would be $10,000 per month to do pay-per-click on that keyphrase alone. And let’s say that this was too much for your budget. I know it’s a far stretch isn’t it?
Now let’s say that with a portal like ThomasNet.com, you can be number one on their site for the phrase lead pipes for only $3,000 per year. So what? “So let’s dance” J So, if ThomasNet is coming up number one on Google for the search phrase lead pipes, and you are number one on ThomasNet under the category lead pipes, then it stands to reason that you can literally be number one in the world on Google under the phrase lead pipes by advertising with ThomasNet. Sure, your name is an extra click away, but you just accomplished the same basic goal for thousands less.
Why can’t you just copy the portal and become number one yourself? Because successful Web portals have thousands of advertisers spending thousands and tens of thousands of advertising dollars with it. This gives the portals lots of cash to do one thing, advertise! You see, you’re in business to make something or to provide a service. A portal is in business to advertise itself in order to get people to see your ad and eventually drive lots of people to your site. So let it. If it has a proven track record of success, it must be doing something right. And after all, if it isn’t doing the job, you can witness its performance via your Web tracking software and kick it to the curb.
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Copyright 2005-2009 | emarketingprofs | All Rights Reserved
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