The purpose of this "e-business blog" is to educate e-business and e-marketing professionals on the best practices and essential knowledge of creating a successful e-business. In other words -- how to transform your company to compete and win online.
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The blog for e-marketing and e-business professionals
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Now that the e-commerce example has been given, let us discuss the roll of the Web Manager. The roll of a Web manager is to create a plan for the company’s Web Presence and to manage each aspect of that plan to its fullest and most profitable end. But before this plan can be created, the Web manager must be versed in all the facets of e-commerce, including: e-law, e-marketing, e-operations, e-strategy, e-communities and ‘blogs, and best practices in Website management and usability.
E-law knowledge is important because a Web manager must know the law in order to enforce it. For instance, a Web manager should work to protect his/her company’s intellectual property. Entire Websites can be registered as a copyright in the U.S. Copyright Office. The only requirement is that the site must be original and creative. This copyright will provide exclusive statutory rights for the company and would include protection for pictures, logos, software, music, literary works and databases. Further, databases can be copyrighted and protected even further in terms of their methodology for choosing, extracting and showing information.
Linking agreements can also be made between linking partners of a site in order to avoid misunderstandings regarding copyright infringements. Knowing the law is also particularly important when it comes to e-mail marketing. Understanding who can be emailed, under what circumstances they can be e-mailed, and how to create and maintain a legitimate, opt-in in-house e-mail list is critical. It is also important to understand privacy laws when it comes to sharing and protecting vital customer information.
All of the “e-knowledge” listed above is required from a Website manager. With 90% plus of the business community researching, sourcing and buying their goods and services online, a company’s very existence will hinge on the knowledge and successful business implementations of its Website manager. Given this, we will next discuss creating a Web Management plan and delve into the world of the Web manager.
Copyright | emarketingprofs | All Rights Reserved
Copyright | emarketingprofs | All Rights Reserved
The blog for e-marketing and e-business professionals
Copyright | emarketingprofs | All Rights Reserved
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